Brief Scorer | LabelOrigin

Score your brief

Paste your manufacturer brief

Nothing you paste leaves your browser. This tool makes no network calls. Your brief is checked on your device only, and it is never shown back to you on this page or sent anywhere.

Scoring needs JavaScript. This tool checks your pasted brief in your browser, so it cannot run without JavaScript, and nothing is sent anywhere either way. The 26 fields it scores are listed below, with the guidance for each one. Add every field to your brief before you send it, and ask for every quote itemized, in writing. For the cost buckets behind a first launch, read our skincare line cost guide.

What the scorer checks (without JavaScript)

Business name: Add your business name as it should appear on the quote. Without it, the manufacturer cannot tell who the quote is for or keep quotes for different buyers apart.

Contact details: Add a contact name and a way to reach you, such as an email address. Without it, the manufacturer cannot follow up with questions that change the quote.

Business type: State what kind of business you are, for example a spa, salon, or indie brand. It tells the manufacturer how you plan to sell and what kind of support you may need.

Sales channels: List where you will sell, such as online, in a store, or wholesale. Sales channels affect packaging, labelling, and volume, so a quote without them rests on guesses.

Product type and format: Name each product type and its format, such as a cream or a serum. A manufacturer cannot price fill or packaging until it knows what the product is.

Product size: Give the size of each product, such as millilitres or ounces. Size sets how much product is filled into each unit, so it changes the quote directly.

Ingredient preferences: List the ingredients you want, or the direction you want the formula to take, as preferences only. Without direction, the manufacturer must guess what to formulate.

Ingredients to avoid: List anything the product must not contain, such as fragrance or a named ingredient. Leaving this out risks samples that you cannot use.

Scent preferences: State the scent direction, including unscented if that is what you want. Scent changes the formula work, so an unstated preference often comes back as a surprise in samples.

Texture preferences: Describe how the product should feel on the skin, such as lightweight or rich. Texture is part of the formula work, and it is hard to fix after samples are made.

First-run units per product: Give the first-run units for each product. Volume decides much of the per-unit math, so a quote without units is a guess.

Reorder expectations: Say how often, or how much, you expect to reorder. Reorder expectations help the manufacturer judge whether a first run is a one-off or the start of repeat work.

Container type: Name the container for each product, such as a jar, bottle, or tube. The container is a packaging cost of its own, and different containers need different filling setups.

Cap or pump: State the cap, pump, dropper, or other closure for each container. Closures are priced and sourced separately, so a quote cannot be complete without them.

Outer carton: Say whether each product needs an outer carton or box, or none. An outer carton adds materials and packing work that a quote must include to be accurate.

Label direction: Give the label direction, such as minimal, bold, or a look you already use. Labels carry their own cost and production step, and the manufacturer needs to know who supplies the artwork.

Target launch date: Give a target launch date. The date decides whether the work can fit the manufacturer's schedule, and a quote without a date cannot promise timing.

Timeline flexibility: Say how flexible the date is, or that it is firm. Flexibility changes how the manufacturer schedules the work, so it belongs in the brief, not in a later message.

Budget band: State your own budget band as a range. A band lets the manufacturer say early whether the brief is feasible, instead of quoting work you cannot fund.

Target retail price: State the price you plan to sell each product for. The retail price is the check on whether the production cost leaves room for your business to work.

Minimum order quantities: Ask what the minimum order quantities are. Minimums decide your floor, so ask the question in the brief rather than discovering it after a quote.

Lead time: Ask how long production takes from approval to delivery. Lead time is part of the quote's timing, and it is not safe to assume it.

Samples: Ask how samples work, including how many rounds are included. Samples are where scent, texture, and packaging get checked before a full run.

Testing: Ask what testing is included or required for each formula. Testing is a separate cost bucket, so a quote that never mentions it may leave it out.

Labelling responsibilities: Ask who is responsible for labelling and what labelling rules apply, including MoCRA. Labelling responsibilities must be settled before production, not after labels are printed.

Reorder terms: Ask about reorder terms, including any reorder minimums and payment terms. Reorder terms decide what a second run costs and when it is settled.

Your score will appear here after you score your brief. Found and missing fields are listed below the score, with guidance for every missing field.

How the scoring works

The check is deliberately simple and transparent. Your pasted text is matched case-insensitively against the words listed for each field. A field counts as found if any of its words appears in your brief. A field can match on one word or several; the score is the number of fields found out of 26. No judgement is made about whether a field is filled in well — only whether it is mentioned at all — so use the missing-field guidance below the score to fill each gap properly.

Field	Words looked for (case-insensitive)
Business name	business name, company name, brand name
Contact details	contact, email, phone, reach me, reach us
Business type	business type, day spa, med spa, salon, esthetician, indie brand, retailer, distributor, brand owner
Sales channels	sales channel, sell online, online store, retail store, in-store, wholesale, amazon, etsy, boutique, sell through
Product type and format	product type, cream, serum, lotion, balm, oil, cleanser, moisturizer, moisturiser, toner, mask, scrub, soap, shampoo, conditioner, gel, format
Product size	size, ml, fl oz, ounce, gram, fill size
Ingredient preferences	ingredient, formula, formulation, key ingredient, hero ingredient
Ingredients to avoid	avoid, free from, fragrance-free, fragrance free, without, exclude, must not contain, allergen, no parabens, no fragrance
Scent preferences	scent, fragrance, unscented, aroma, smell
Texture preferences	texture, consistency, lightweight, non-greasy, absorbs, feel on skin
First-run units per product	units, quantity, first run, initial order, pieces, units per product
Reorder expectations	reorder, re-order, repeat order, restock, ongoing order, future order
Container type	container, jar, bottle, tube, airless, pot, vial
Cap or pump	cap, pump, dropper, spray, closure, lid, flip-top, flip top
Outer carton	outer carton, carton, outer box, secondary packaging, gift box, box
Label direction	label, labelling, labeling, artwork, label design
Target launch date	launch date, launch by, target date, deadline, launch in, need by, launch
Timeline flexibility	flexible, flexibility, can move, can slip, firm date, not flexible, timeline, no rush
Budget band	budget, price range, spend, band, afford
Target retail price	retail price, retail, msrp, rrp, sell for, sell at, priced at, $
Minimum order quantities	minimum order, moq, minimum quantity, minimums, order minimum
Lead time	lead time, turnaround, production time, how long, delivery time
Samples	sample, prototype, trial batch, test batch
Testing	testing, stability, shelf life, microbial, challenge test, patch test, safety test
Labelling responsibilities	mocra, compliance, regulatory, label responsibility, labelling responsibility, labeling responsibility, who handles, responsible for labeling, responsible for labelling, label compliance
Reorder terms	reorder term, reorder minimum, reorder pricing, reorder price, payment terms, deposit, net 30, payment schedule

This tool gives no prices. It checks whether your brief mentions each field. A field that is mentioned only in passing still counts as found, so read the missing-field guidance and fill each field in properly before you send the brief.

Before you send the brief

Send the same completed brief to each manufacturer, and ask for every quote itemized, in writing, on the same basis — same products, same units, same packaging — or the totals will mislead you. For the cost buckets behind a first launch, read our skincare line cost guide: the ranges there are estimates based on general industry patterns, not a quote. For how to judge the quote that comes back, read how to read a manufacturer quote line by line.

Not a quote. This tool states no manufacturer prices, minimums, timelines, or terms. The score only measures whether your brief covers the fields a quote needs. Every figure comes from the manufacturer you contact.

Frequently asked questions

Does this tool send my brief anywhere?

No. The scoring runs entirely in your browser, and nothing you paste is sent anywhere or stored. You can check a brief, close the page, and nothing about it leaves your device.

Is a high score a quote?

No. A high score means your brief covers the fields a manufacturer needs to quote accurately. It is not a price, and every figure still comes from the manufacturer in an itemized quote. Use our cost guide to sense-check the ranges behind a quote; those ranges are estimates based on general industry patterns, not a quote.

Turn a complete brief into a real quote

Send your products, units, and packaging through the funnel — the conversation starts from real numbers, not ideas. This tool gives no prices; estimates in the cost guide are general industry patterns, not a quote.

Start with the Renaud funnel → Read the full cost guide →