What you will learn
The webinar follows the five published guides, in the same order and with the same limits: general industry patterns, labeled as such, so you can compare real quotes fairly when they arrive.
- The three paths — stock formulas, semi-custom adjustments, and custom formulation, compared on speed, cost, control, and minimums, including who owns a custom formula.
- Launch costs — the seven cost buckets in every quote, the worksheet for pricing your own launch, and the costs founders most often forget.
- Choosing a manufacturer — fit before price, the samples process, and a weighted scorecard for comparing candidates on the same brief.
- MoCRA duties — what the brand owner, as the name on the label, remains responsible for, and the row-by-row split with the manufacturer.
- Minimums — what minimum order quantities mean, why they vary, and the math that sizes a first run to what you can sell in a few months.
You can also run the worksheet numbers yourself with the launch cost calculator, which uses the same published cost bands as the cost guide.
Run of show: 30 minutes
| Minutes | Block | What it covers |
|---|---|---|
| 0–3 | Hook | Why founders get burned: a path picked before its cost was known, and quotes compared on different bases. |
| 3–10 | The 3 paths | Stock, semi-custom, and custom — plus formula ownership and the sequential route most founders take. |
| 10–16 | Costs | The seven cost buckets, the worksheet, and the five costs founders forget. |
| 16–23 | Choosing a manufacturer + MoCRA | Fit first, samples, the scorecard, warning signs, and the duties that stay with the brand owner. |
| 23–30 | The brief + Q&A | A one-page brief to send every manufacturer, five questions for a complete quote, then questions. |
Who it is for
Founders, spa owners, estheticians, salon owners, creators, and indie brands who want to sell products under their own brand — whether you are still exploring, comparing manufacturers, or already selling and looking at a new line. If you are early in your planning, register your interest anyway: early-stage registrants get the recording and the guides, and can use them when they are ready.
Early-stage and under-minimum registrants: registering does not send your details to a manufacturer. You get the recording and the guides, the same as every other registrant.