Your shelf
Your shelf return
| Figure | Arithmetic | Result |
|---|---|---|
| Monthly retail revenue | — | — |
| Total retail value of the order | — | — |
| Gross profit on the order | — | — |
| ROI on the opening order | — | — |
| Months to sell through | — | — |
| Reorder point | — | — |
| Reorder in | — | — |
How to read it
Monthly retail revenue is the steady-state money the shelf brings in once the line is selling: units sold per month times the retail price. Months to sell through is how long the opening order lasts at that pace. ROI compares the gross profit on the whole order against what you paid for it — 20% means the order returns its cost plus a fifth on top, before your time and shelf space. The reorder point is the stock level that should trigger a reorder: monthly sell-through times the lead time in months, so the new stock lands as the old runs out.
Two things change the answer most. First, sell-through: it decides both the monthly revenue and how long the order lasts, and it is the number you know least well before launch — guess low, then update it after the first month of real sales. Second, the gap between the opening order value and the total retail value: if the retail value of the units barely covers what you paid, the ROI is near zero no matter how fast they sell, and the fix is the price or the cost, not the pace. Start with a sample kit to test the products on your own skin before you commit to an order size, and read the guide to reorder minimums before you plan the second run.
Watch the expiry risk on slow sellers: an order that takes more than a year to sell through ties up cash and risks unsold stock passing its shelf life. Read the unsold-inventory guide if your months-to-sell-through number looks long.
Not a quote or a forecast. Every figure above comes from the numbers you enter. Nothing here is a price, a sales promise, or a forecast from any manufacturer. Use the result to judge whether an opening order size makes sense, then confirm real costs and lead times with the manufacturer.
Frequently asked questions
What does ROI mean here?
Gross profit on the opening order divided by what you paid for it. Total retail value of the order minus the opening order value is the gross profit; divide that by the opening order value for the ROI. It ignores your time, shelf space, and repeat orders — it answers whether the opening order itself pays.
How do I estimate sell-through?
Start from your treatment volume: how many clients a month buy the product you recommend after a facial or treatment. Use a conservative first guess and update it after the first month of real sales. A guess that is too high makes the shelf look better than it is; a month of real numbers corrects it.
Why does the reorder point matter?
Because a reorder takes time to arrive. If you sell 25 units a month and a reorder takes 4 weeks, ordering when 25 units are left means the new stock lands as the old runs out. Order later and the shelf sits empty; order earlier and cash sits on the shelf.
Is this a quote or a sales forecast?
Neither. It is arithmetic on the numbers you enter. Nothing here is a price, a sales promise, or a forecast from any manufacturer. Use the result to judge whether an opening order size makes sense, then confirm real costs and lead times with the manufacturer.
Related tools: the private-label margin calculator, the launch cost calculator, and the MOQ planner. Related reading: reorder minimums, unsold inventory and expiry risk, and payment terms and the cash-flow gap, and the 2026 med spa retail skincare report.
Turn the shelf plan into a real order
Send your products, units, and sell-through through the funnel — the conversation starts from real numbers, not ideas. Your numbers above are your inputs, not a quote or a forecast.